2024 Archive : Next Level Hospitality: Trade fair appearances at the world’s most important trade fair for the construction and mining machinery industry.

Project Details

Fabric 1

702
Producer/Manufacturer: Ferrari S.A.
Primary Use: Main Fabric

Fabric 2

745
Producer/Manufacturer: Sattler AG
Primary Use: Secondary Fabric

Engineer Name 1
Daniel Döpp

Engineer Company 1
HR-Structures GmbH

Design Name
Martin Bender

Design Company
HR-Structures GmbH

Architect Name
Alexander Bschorr

Architect Company
IngPunkt Ingenieurgesellschaft für das Bauwesen mbH

Fabrication Name
Heinz Röder

Fabrication Company
HR-Structures GmbH

Subcontractor Name
Hans Fetscher

Subcontractor Company
Fetscher Zelte GmbH

Graphics Name
Hans Fetscher

Graphics Company
Fetscher Zelte GmbH

Project Manager Name
Kevin Geist

Project Manager Company
HR-Structures GmbH

Installation Name
Olivier Grasser

Installation Company
HR-Structures GmbH

Please describe the project specifications

The first exhibit is a stunning, fully-glazed two-storey exhibition building that became the centerpiece of the Bauma 2022. This architectural marvel, designed in close collaboration with a renowned construction specialist, features a pre-stressed façade, an elegant internal staircase, and sleek automatic sliding doors. The structure spans 1,200m², soaring 8 meters in height with a chic, opaque thermoplane roof pitched at 60 degrees, supported by trusses every 2.5 meters. It exemplifies state-of-the-art temporary construction, melding functionality with visual grandeur.

In our second project, we crafted a striking event building for a global holding company, emphasizing their focus on innovation in construction and retail. The design boasts an 8-meter height and covers an expansive footprint of 15 by 40 meters. Clad in modern glass and topped with an opaque white Thermoplan roof, the structure creates a luminous, airy atmosphere that invites exploration. Its bold architectural features are complemented by a meticulously pretensioned façade, an imposing staircase, and automated telescopic doors that facilitate a dynamic visitor experience.

The third creation served a world leader in lifting solutions, aiming to make a monumental impact at the fair. The venue's design incorporates fully glazed walls casting floods of natural light across a 25 by 30-meter space, elevated by an 8-meter height. The structure's modern elegance is further enhanced by a spacious interior, accented with a wide staircase leading to a second-floor veranda, perfect for outdoor presentations, encapsulating the fusion of functionality and aesthetic appeal.

Our fourth and final project provided a visually compelling exhibition space for a specialist in asphalt machinery production. This two-storey building, emblazoned in the company's signature dark blue, features an inviting external staircase leading to a quaint outdoor seating area on the first floor. The structure, measuring 7 meters high and 10 by 20 meters in dimension, utilizes spaced trusses and a gently sloped roof to create a welcoming, open environment, highlighting the innovative spirit of the brand.

Each project not only met the unique demands of their respective showcases but also set new benchmarks in temporary exhibition design, combining high-quality materials, advanced construction techniques, and breathtaking aesthetics to offer unforgettable visitor experiences. These ventures are a testament to our commitment to pushing the boundaries of event architecture, aiming to inspire and captivate the esteemed jury and all attendees.

Content is submitted by the participant. ATA is not responsible for the content descriptions of the IAA award winners.