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Project Details

Fabric 1

White Vinyl
Producer/Manufacturer: OTHER
Primary Use: Main Fabric

Engineer Company 1
Eventstar Structures

Design Company
Czarnowski

Architect Company
Eventstar Structures

Fabrication Company
Eventstar Structures

Graphics Company
Czarnowski

Project Manager Company
Eventstar STructures

Installation Company
Eventstar Structures

Please describe the project specifications

The purpose for this project was to create stylish activation for Mercedes Benz in Miami's Design District.

What is unique or complex about the project?

We were tasked with designing and building a showroom structure that embraced the legacy of the Mercedes Benz brand. The approximately 5,000 sq. ft. structure was erected in the Miami Design District during the build up to the F1 Miami Grand Prix.

The structure’s shell was cladded with stacked panoramic glass on the entrance sides. The frame of the structure was erected specifically to allow for a secondary frame to be integrated to support a custom fabricated and lit façade that greeted patrons as they walked toward the space.

The client was extremely happy with the end result, and this activation was one of the top tiered activations during the month long build up to The F1 Miami Grand Prix.

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