2024 Archive : Coachella Headliner Activation

Project Details

Fabric 1

Vinyl
Producer/Manufacturer: Keder Solutions
Primary Use: Main Fabric

Fabric 2

Vinyl
Producer/Manufacturer: Lark
Primary Use: Main Fabric

Engineer Company 1
Eventstar Structures

Design Company
Corso Marketing Group

Architect Company
Eventstar Structures

Fabrication Company
Eventstar Structures

Graphics Company
Corso Marketing Group

Project Manager Company
Eventstar Structures

Installation Company
Eventstar Structures

Please describe the project specifications

Project Description:

This unique project involved the design and construction of a 1,600 sq. ft. structure at the 2023 Coachella Music Festival. The structure served as Adidas’ Campus experience activation for the event. A custom manufactured curved tent roof structure with vinyl roofing fabric was encased utilizing a custom aluminum paneling system for cladding. This custom paneling system was required to support the substantial weight of the real-life floral wall and watering system placed around the structure.

Uniqueness:

At the heart of the activation was a large, cube-shaped building completely enveloped in a lush, living wall of flowers. The floral installation featured a stunning gradient of colors, transitioning from bright yellow at the top through shades of pink and red, and ending with deep purples at the bottom.

A standout feature of the activation was the wooden structure attached to one side of the floral cube, designed to resemble the ears of a bunny. This playful element adds a whimsical touch and was a collaboration between Adidas and one of the festival’s headliners.

The Adidas activation at Coachella Music Festival was a vibrant, creative, and engaging installation that effectively combined branding with the festival's lively and artistic environment, creating a unique and memorable experience for festival-goers.

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