Panorama Music Festival 2019

Company:
Eventstar Structures Medley, FL

Project Details

Fabric 1

Vinyl
Producer: Naizil Coated Fabrics Inc.
Supplier: Naizil Coated Fabrics Inc.

Fabric 2

Vinyl
Producer: Serge Ferrari North America Inc.
Supplier: Serge Ferrari North America Inc.

Fabric 3

Vinyl
Producer: Keder Solutions
Supplier: Keder Solutions

Engineer Company 1
Eventstar Structures

Design Company
Dynamic Productions

Architect Company
Eventstar Structures

Fabrication Company
Eventstar Structures

Graphics Company
Dynamic Productions

Installation Company
Eventstar Structures

Please describe the project specifications

For the 3rd iteration of the Panorama Music Festival, American Express deployed a refreshed two story experiential activation at the Panorama Music Festival. The activation was tasked with immersing clientele with their new pay technology while giving attendees a view of multiple stages festival wide at the Randall’s Island Venue.

What was the purpose of this project? What did the client request?

The client wanted to build on previous year’s experiences to generate a more engaging event activation space for their guests. This year’s theme was a day at a tropical beach, with two levels of fun and relaxation for VIPs, influences and GA guests alike.

What is unique or complex about the project?

Two-Story structures are always a challenging, and this multi-level structure proved no different. 4,300 Sq. Ft. were required per level to meet the space needs of American Express. The ground level was enclosed with plastic hard wall panels and vinyl walls to help contain HVAC service. The roof of the mezzanine was treated with a non-stretch white Celtic Cloth fabric that was secured to the aluminum members with male and female Velcro. Similarly, the visible vinyl and hard wall panels that were visible on the lower level also required treatments with the same fabrics. To give a sustained beach aesthetic, interior mezzanine columns were treated with woven rope similar to that seen on many tropical beaches.

The second level had both a enclosed lounge space as well as a covered terrace that overlooked the festival. With glass panels placed on the walls of the recessed gable bay, attendees on the upper level enjoyed multi-directional views of the entire venue, and most importantly, the main stage. A faux Beachwood vinyl treatment was applied to the mezzanine floor to finish of the tropical theme of the activation.