2018 Archive : The Asbury Hotel

Project Details

Fabric 1

Coastline Plus
Producer: Herculite Products Inc.
Supplier: Trivantage

Engineer Name 1
Stephen Clark

Engineer Company 1
iStar

Fabrication Name
Stefanie Vanderbeck

Fabrication Company
Hudson Awning Company

Subcontractor Name
Fields Development

Subcontractor Company
Fields Development

Project Manager Name
Stefanie Vanderbeck

Project Manager Company
Hudson Awning Company

Installation Company
Hudson Awning Company

Please describe the project specifications

Hudson Awning Company, Inc. began their history making sails for the tall ships that docked along the Hudson River way back in 1881. Today, they are a respected custom awning, canopy and shade structure provider for commercial, residential, retail, and other facilities. When they were asked to provide canopies for The Asbury Hotel, a hip new project on the Jersey Shore, they knew Herculite awning and canopy fabrics were up to the task.

What was the purpose of this project? What did the client request?

“Because of the very high-end design of the building, they were looking for something that would look like fabric, but behave like vinyl,” says Stefanie Vanderbeck, Hudson Awning’s Vice President. “Something that would give them a premium look, but still provide the inherent qualities of a vinyl material.”

What is unique or complex about the project?

iStar, the developer on the project, hired Fields Development to manage construction on The Asbury Hotel. Fields Development turned to Hudson to create canopies for the building. The Asbury Hotel’s location and prospective clientele (trendy young professionals) created a unique set of challenges for Hudson Awning. The building is located just one block from the ocean, so a canopy fabric that could stand up to salt, wind, and water in all four seasons was crucial. In addition, the fabric needed to be flame retardant in order to comply with IBC codes.

What were the results of the project?

Hudson Awning created four large canopies for The Asbury Hotel using Coastline Plus fabric. The canopies have retained their shape and color. In addition, Coastline Plus’s Rain Kleen® topcoat makes the fabric extremely easy-to-clean—which is very valuable, because Hudson Awning's service division cleans and maintains most of their clients' awnings after installation.

Coastline Plus also fulfilled all of the client’s design criteria. It comes in a wide variety of colors, including an eggshell shade that matched the designers’ vision for the hotel. In addition, its design avoids the shiny finish that is typically seen on vinyl awnings.

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